About me
Rick Colson is a California real estate broker and founder of Beachside Realty Group, a luxury brokerage specializing in rebranding and selling high-end coastal homes.
In Southern California’s high-stakes luxury real estate market, where million-dollar deals are won or lost on strategy and timing, broker Rick Colson has built a reputation for doing what most agents can’t—selling homes that didn’t sell the first time. As the founder of Beachside Realty Group, Colson specializes in rebranding and repositioning high-value coastal properties, identifying the right buyers, and creating demand where others see stalled listings. Raised around legendary competitors like his father, Gary Colson, and NBA icon Jerry West, Colson approaches real estate the same way great athletes approach the game: prepare relentlessly, compete with confidence, and win the day.
Colson founded Beachside Realty Group to focus on a niche many brokerages overlook: luxury homes that failed to sell the first time. Specializing in coastal properties typically ranging from $3 million to $10 million, Beachside Realty Group is known for strategically repositioning listings, identifying the most likely buyer profile, and actively creating demand through direct outreach and targeted marketing rather than simply waiting for buyers to appear.
Earlier in his career, Colson was involved in initiating a $150 million real estate mandate involving a multi-unit property opportunity located near the Queen’s Palace. Through strategic networking with family offices during the COVID era, he introduced both the buyer and seller, demonstrating his ability to connect significant real estate opportunities with capital at the highest levels.
Instead of relying solely on the MLS, Colson focuses on identifying and directly reaching qualified buyers, investors, and brokers who already have the financial capacity to close. This proactive strategy is designed to generate competitive interest and stronger outcomes for sellers.
His experience spans luxury residential listings, coastal investment opportunities, and high-value advisory roles. Colson’s transactions and listings have included luxury homes across some of California’s most desirable coastal communities—including Laguna Beach, Dana Point, Monarch Bay, Malibu, Santa Barbara, and La Quinta—with select properties featured in luxury real estate publications such as Dream Magazine.
Colson’s early exposure to elite leadership and competition continues to shape his business philosophy today. His father, Gary Colson, built a celebrated career as a college basketball coach with more than 500 wins, while Jerry West became one of the most respected competitors and executives in NBA history. Their influence instilled in Colson a mindset built on preparation, discipline, and performing at a high level every day.
Today, Rick Colson continues to build Beachside Realty Group as a boutique luxury brokerage focused on strategic real estate advisory, property repositioning, and targeted buyer identification designed to produce results in competitive markets.
Rick Colson Broker & Founder — Beachside Realty Group California Broker License DRE #01799125📞 949-322-4567 BeachsideRealtyGroup.com
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